23/06/2026 10 minutos de leituraPor Rafael

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AI chatbot use for news is growing, but not everywhere

The way people consume news is changing faster than most of us realize. We used to head straight to news websites to find out what was happening in the world, then we shifted to social media and video platforms. Now a new player is carving out space in that equation: AI chatbots.

And this is not some distant or futuristic trend.

The Digital News Report 2026, published by the Reuters Institute, delivered a historic milestone: for the first time, social and video networks surpassed news websites as a source of information globally. And as audiences keep migrating to digital intermediaries, AI chatbots are emerging as the next platform to watch closely.

The 2026 survey data shows that 1 in 10 people already uses AI chatbots like ChatGPT and Google Gemini weekly to get their news, a jump of 3 percentage points compared to the previous year. It is worth noting that the survey specifically asked about standalone chatbots, not AI features embedded in other platforms, such as AI Overviews in Google search results. This represents a real shift in how people seek out and consume information on a daily basis, and that number is likely to keep climbing in the coming adoption cycles, especially as these tools become more mainstream among the general public.

But hold on, because this growth is not uniform across the board.

While some countries are accelerating this adoption, others are still moving at a much slower pace, and understanding why that happens reveals a lot about how local culture, trust in platforms, and consumption habits directly influence this movement. The relationship between technology and information behavior has never been linear, and with chatbots it is no different. The social, economic, and even political context of each region shapes whether people decide to trust an AI tool to stay informed about the world.

The rise of chatbots as a news source

When we say that 1 in 10 people already turn to an AI chatbot to consume news weekly, that number might seem small at first glance. But if you consider that this category of tool has only been accessible to the general public for a relatively short time, the growth is actually pretty impressive. The Reuters Institute report shows that this adoption is happening organically, without major marketing campaigns or institutional push. People are finding their way to chatbots on their own, driven mainly by convenience and the ability of these tools to summarize, contextualize, and explain events in a conversational way.

Another relevant point is the profile of who is using chatbots for news. Age remains one of the most prominent dividing lines in this behavior. According to the report, 17% of people between 18 and 24 years old use AI chatbots for news weekly, while only 5% of people aged 55 and older do the same. This reflects the faster adoption of AI tools among younger people in general.

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However, there is an interesting detail: the growth over the past year came mainly from adults between 25 and 54. This indicates that AI use for news is expanding beyond early adopters, reaching a broader and more mature demographic. On top of that, usage is significantly higher among people who are already heavily engaged with news: 18% among the most intensive information consumers, compared to just 7% among those who check the news only once a day. In other words, chatbots are not necessarily creating new news consumers, but rather providing an extra layer for people who already make a point of staying well informed.

But this growth also comes with legitimate questions about quality and accuracy. Not every chatbot has access to real-time information, and many still make factual errors that go unnoticed by less critical users. This raises an important question: to what extent are people fact-checking what they get from these tools? The report indicates that most users who turn to chatbots for news still combine that practice with other sources, which is a positive sign. But as trust in these tools grows, the risk of over-reliance increases as well.

Why some countries adopt faster than others

The adoption of chatbots as a news source is not happening at the same pace everywhere, and that is no accident. The 2026 survey, which covered 48 markets, shows that growth tends to concentrate in parts of Asia, Africa, and Latin America, along with southern and eastern Europe.

The numbers are quite telling:

  • In South Korea, weekly use doubled from 7% to 14%
  • In Peru, it jumped from 6% to 11%
  • In Spain, it went from 4% to 8%

Meanwhile, in the United States, usage held steady at 6%. Markets in northern and western Europe also remained essentially flat compared to the previous year: the UK at 4%, Germany at 5%, and Denmark at 5%, all below the global average.

The explanation for this disparity goes beyond access to technology. One pattern that stands out in the report is that countries where people already rely more heavily on search engines, social media, video platforms, and aggregators for news also show higher levels of AI chatbot use for the same purpose. This suggests that chatbot adoption may be building on pre-existing tendencies to use digital platforms as intermediaries for accessing information.

The cultural factor also weighs heavily in this equation. In markets where mobile technology consumption is extremely high and where people were already accustomed to seeking information through conversational platforms, the transition to AI chatbots was relatively natural. The logic is similar: you ask a question, you get an answer. What changed is the depth and sophistication of that answer. In countries with a more formal media consumption culture, where print newspapers still carry prestige or where public television maintains high credibility, the appeal of chatbots still needs more time to establish itself as a real alternative.

Trust: the decisive factor in this equation

Of all the themes raised by the Reuters Institute report, trust is without a doubt the most complex and the most revealing. The data shows that markets with higher trust in AI chatbots for news also tend to register higher levels of use. And here an important difference emerges compared to social media: the relationship between trust and use is notably stronger for AI than for social media.

The explanation makes a lot of sense. Unlike social media and video platforms, where people frequently stumble upon news accidentally while doing other things, with chatbots the user has to actively provide a prompt or ask a question. That conscious act makes trust a much more significant decision factor. You do not trip over a news story inside ChatGPT the same way you trip over a post in your Instagram feed.

When we look at the overall numbers, trust in chatbots is still low among the general population: only 20% of people surveyed say they trust information from AI chatbots most of the time, compared to 37% who trust news in general. But when the data is filtered to include only people who actually use chatbots for news, that number more than doubles, reaching 44%.

That gap is very significant and reveals two things at once. First, that the low overall trust is driven mainly by people who do not use the technology for news. Second, that those who do use it tend to feel the tool works reasonably well. The skepticism from non-users is not necessarily a bad thing. In fact, it reflects a natural level of caution toward any new technology. The problem shows up when less experienced users consume information from chatbots without questioning it, especially in contexts where misinformation is already an established issue.

Large language models, no matter how advanced they are, can still generate inaccurate information, mix up dates, confuse people, or present an implicit bias that goes unnoticed by someone unfamiliar with the topic. That does not make chatbots useless as an information source, but it puts the urgent need for digital literacy and transparency from the companies building these tools squarely on the table.

How people actually use chatbots for news

Adoption numbers only tell part of the story. To understand how AI chatbots fit into people’s information consumption habits, the report also investigated what exactly users do with these tools when it comes to news.

The results, collected across 45 markets, show a variety of uses that go well beyond simply asking for the latest headlines:

  • 42% use them to ask follow-up questions about a news story
  • 35% ask the chatbot for the latest news
  • 34% use them to summarize an article
  • 33% use them to evaluate whether a source is trustworthy
  • 30% turn to the chatbot to make a news story easier to understand

These numbers reveal something really important: people are not just using chatbots to receive news, but also to navigate, interpret, evaluate, and simplify the information they find. It is a much more active and participatory relationship than the passive consumption of a social media feed, for example.

Usage preferences also vary quite a bit from country to country, and these variations reveal how the local information environment shapes the way people interact with AI:

  • In Taiwan and South Korea, where news consumption is already heavily mediated by platforms and aggregators, getting the latest news is the most cited use
  • In Canada and the UK, the summarization feature is the most valued
  • In Austria, Germany, and Japan, users tend to turn to chatbots for help understanding complex stories
  • In Hong Kong and Turkey, where the perception of press freedom is relatively low, and in markets with lower institutional trust like Hungary and Romania, using AI to evaluate news sources is among the most frequent uses

These differences show that, just like news consumption itself, the role AI chatbots play depends heavily on the information environment in which they are used. 📰🤖

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What this means for journalism and for people who consume information

The rise of AI chatbots as a news source is not the end of journalism. But it is definitely a sign that journalism needs to adapt to stay relevant in this new landscape. The Reuters Institute report itself points out that the emerging uses of chatbots represent both challenges and opportunities for news organizations.

On one hand, some of the most popular applications highlight audience needs that journalism is well positioned to meet: contextualization, source verification, explanation of complex topics. On the other hand, part of the appeal of chatbots lies in their ability to deliver personalized, low-effort answers at scale, something individual outlets may struggle to replicate.

As AI becomes more integrated into people’s habits and also within search engines and other platforms, the path forward for publishers may be less about replicating chatbot functionality and more about reinforcing what makes journalism distinctive and valuable in an information environment increasingly dominated by platforms.

For people who consume news on a daily basis, the landscape also calls for a more active approach. Using chatbots to stay informed can be extremely useful, especially for understanding complex contexts, translating technical terms, or getting a quick summary of a lengthy event. But that use needs to come with the habit of checking sources, looking up the original reporting when the subject matters, and keeping in mind that any AI tool, no matter how sophisticated, can still get things wrong.

For now, AI chatbots remain a secondary news source for most users, with only 1% globally pointing to them as their primary news source. But the growth has been fast, particularly among younger audiences, suggesting their influence on information consumption will likely keep expanding, even if that growth takes different shapes in each market.

At the end of the day, what the Reuters Institute report shows us is that we are in the middle of a profound transformation in the way humanity relates to information. AI chatbots are not just another tech tool: they represent a paradigm shift in how people search for, process, and trust news. And understanding that shift, with all its opportunities and risks, is essential for anyone who wants to navigate the increasingly complex world of digital information. The movement has already started, and it is not turning back. 🚀

The study referenced in this article was authored by Amy Ross Arguedas, media researcher and postdoctoral research fellow at the Reuters Institute for the Study of Journalism.

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