Qualitative research, usability testing and business-oriented design to reduce friction, increase conversion and accelerate your product.
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Practical, data-driven solutions your team can implement immediately.
In-depth interviews, journey mapping, empathy maps, surveys and real user behavior analysis.
Moderated and remote sessions with real users, recording, heuristic analysis and a report with prioritized recommendations.
Navigation mapping, content taxonomy, optimized flows and wireframes for critical screens.
Rapid prototyping (low and high-fidelity) to validate hypotheses before development, avoiding rework.
Definition of UX OKRs and KPIs (task success, time, conversion), dashboards and A/B experiment planning.
Improvement roadmap prioritized by impact/complexity and design guidelines for scaling.
Full UX diagnosis with analytics scanning, heuristic audit and rapid interviews to map critical issues impacting conversion and experience.
In-depth user research, high-fidelity prototype creation and moderated usability testing to validate solutions before development.
Prioritized execution roadmap with an impact/complexity matrix, technical implementation guidelines and initial production follow-up.
Usually 5–10 business days for the complete initial deliverable (detailed audit + prioritized backlog + actionable recommendations). For more focused or surface-level diagnoses, we can deliver in 3–5 business days.
We provide detailed prototyping and full technical documentation for developers. Implementation is typically done by the internal team, but we can offer implementation support as an add-on if needed. We also provide follow-up to ensure implementation stays true to the validated design.
We define clear KPIs at the start of the project (e.g. conversion rate, task success rate, task completion time, NPS, drop-off rate). We use A/B testing, analytics and behavior tools (such as Hotjar/FullStory) to measure real impact before and after implementation.
Yes, fully! We conduct remote research, moderated usability tests via video (Zoom/Meet), collaborative workshops using tools like Miro and FigJam, and deliver all prototypes via Figma. Our methodology is 100% adapted for remote and distributed work.
The diagnosis is a quick analysis to identify problems and opportunities, resulting in a prioritized backlog. Validation sprints go deeper: we conduct detailed research, create prototypes and test with real users before recommending implementation. The diagnosis is the starting point; sprints are the validation and design work.
We typically work with 5–8 users per testing round (the ideal number according to Jakob Nielsen's research to identify 80–90% of issues). For complex products or multiple personas, we can run multiple rounds with different segments. We also conduct unmoderated tests with larger samples when appropriate.
We work with many types of digital products: SaaS, marketplaces, e-commerce, mobile apps, service platforms, fintech, edtech and healthtech products. Our UX research and testing methodology is segment-agnostic — we focus on understanding user behavior and optimizing for your product's specific business goals.
After delivering the roadmap and handoff, we offer initial follow-up to answer questions from the development team. You can implement internally or hire our monthly retainer service for ongoing monitoring, post-implementation testing and iterative product evolution. Many clients opt for focused sprints as they progress through the roadmap.
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