WellnessLiving launches Marketing Suite, the first AI-powered marketing automation system for the fitness, wellness, and beauty industry
Marketing automation and artificial intelligence have officially arrived for fitness, wellness, and beauty businesses — and anyone still relying on separate, expensive, disconnected tools is falling behind.
The industry has a serious client retention problem that can no longer be ignored. According to the Health & Fitness Association 2025 benchmarking report, gyms and studios retain an average of just 66% of their members per year. That means more than a third of the clients won through so much effort — and investment — simply vanish before hitting the 12-month mark. And more than half of new members drop off within the first year. When you crunch the numbers on what it cost to acquire each of those clients, the picture gets even more troubling. 😬
And the worst part? Most business owners know they need to communicate better with those clients but end up trapped in a tangle of email, SMS, and CRM tools that don’t talk to each other. The result is a fragmented experience both for the people receiving those messages and for whoever is trying to manage it all day to day. That’s exactly the gap WellnessLiving set out to close with the launch of its new product.
The Canadian company, headquartered in Toronto and a leader in management software for the industry, just announced the Marketing Suite. According to the company, it’s the first complete marketing automation system with artificial intelligence built specifically for fitness, wellness, and beauty businesses. The pitch is simple and straightforward: bring everything together in one place, use real business data to personalize every communication, and let AI do the heavy lifting — while the business owner focuses on what really matters, which is taking care of their clients.
What is the Marketing Suite and why it matters right now
The WellnessLiving Marketing Suite isn’t just another email marketing tool with a fancy name. The approach here is fundamentally different: the platform integrates email, SMS, and AI-generated content within a single environment, powered by real business data — like visit frequency, types of services offered, member information, interaction history, and even the content from the business’s own website. All of that is processed by the platform’s AI engine to suggest the best timing, the best channel, and the best content for each communication.
Len Fridman, co-founder and CEO of WellnessLiving, captured the spirit behind the launch well when he said the platform’s customers got into business because they love what they do and love helping their clients. Nobody opened a gym or yoga studio to write emails, build campaigns, or juggle a stack of marketing tools on top of managing everything else in the operation.
For fitness businesses, this level of personalization was nearly impossible to achieve before without a dedicated marketing team or a sizable budget. Now, a Pilates studio, a neighborhood gym, a beauty salon, or a wellness spa can access the same kind of strategy that major brands use — without having to hire specialists or stitch together five different tools.
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Another standout point is the native integration with the rest of the WellnessLiving ecosystem, which already includes scheduling, member management, payments, and advanced reporting. This solves one of the industry’s biggest headaches: data used to be scattered across different platforms, making any unified view of the client impossible. With everything centralized, artificial intelligence has much more context to work with — and that translates into more relevant campaigns, sent at the right time, to the right people.
Ready-made automations built on real data and expert strategy
At the heart of the Marketing Suite is a library of pre-built automations, all grounded in data collected from thousands of businesses and millions of client interactions within the WellnessLiving platform. In other words, these aren’t generic templates created by someone who has never set foot in a gym. They’re communication workflows designed from what actually works in the real world of fitness, wellness, and beauty.
The product was also shaped by direct feedback from the platform’s customers. Features like integrated marketing automation, AI content generation, and branded email delivery were among the most requested capabilities from users. That shows WellnessLiving listened to its base before building the tool, which tends to result in a product more closely aligned with the market’s real needs.
Tim Lyons, founder of Legacy Personal Training and business coach for gyms — as well as a WellnessLiving customer — pointed out that he has spent 18 years working with over 2,700 fitness and wellness businesses, and the ones that grow are the ones that follow up fast, stay consistent, and win back the clients they’ve lost. According to Lyons, the Marketing Suite does all of that automatically, in one place, personalized for each business. For him, it’s a game changer.
ISAAC: the AI engine that personalizes every message
The artificial intelligence behind the Marketing Suite is called ISAAC. This AI engine is responsible for adapting every email and SMS for each business individually, drawing on the services offered, membership plans, website content, and other operation-specific data. The result is ready-to-send messages that sound like they were written by someone who knows the business inside and out.
And if the business owner wants to tweak something, they absolutely can. The platform offers an ISAAC-powered writing assistant to refine the content, or the manager can simply edit manually. This flexibility matters because, no matter how advanced the AI is, every business has its own voice, its own quirks, and its own way of connecting with its clientele.
CAASI: the AI agent that works as a 24-hour virtual receptionist
The Marketing Suite was designed to work hand in hand with another WellnessLiving tool called CAASI, which acts as an AI-powered sales and support agent. Installed on the business’s app and website, CAASI engages with visitors around the clock, no breaks: it answers questions, handles objections, and captures lead information that feeds directly into the Marketing Suite’s automations.
The numbers are impressive. According to WellnessLiving, businesses that activated CAASI on their websites saw an average 32% increase in bookings. That makes sense when you consider that many people research gyms and studios outside of business hours — at night, on weekends, during lunch. Having a smart agent available at those moments can be the difference between capturing that hot lead or losing them to a competitor. 🤖
Three stages of the client lifecycle where the most revenue slips away
The Marketing Suite focuses its email and SMS automations on the three stages where revenue is most commonly lost:
- Lead nurturing: automations that respond instantly when a new lead enters the system, converting interest into a booking while intent is at its peak. Speed matters here — the faster the first contact, the higher the chance of conversion.
- Client retention: automations that engage members at key milestones in their journey to reinforce commitment and a sense of belonging. It could be a one-month membership anniversary, a hundredth class completed, or a reminder about a specific benefit they haven’t used yet.
- Win-back of inactive clients: automations that reactivate clients who dropped off from gyms, yoga studios, med spas, salons, and other businesses in the industry. Winning back a former client costs far less than acquiring a new one, and often the person just needs a little nudge to come back.
Powered by real client behavior data
Unlike standalone marketing tools, the Marketing Suite is natively connected to WellnessLiving’s management platform. That means automations are triggered based on real client behavior in real time — like a member who starts skipping classes, a subscription about to expire, or a session package running low. No manual lists, no CSV imports, no fragile third-party API integrations.
Until now, businesses in this industry had to choose between standalone email tools with no connection to scheduling or member data, or generic CRMs that require extensive setup and offer zero playbooks specific to the fitness and beauty space. The Marketing Suite eliminates that impossible choice, delivering the best of both worlds in a single solution.
How AI helps with client retention in fitness
Client retention is, without question, the biggest challenge facing fitness businesses today. And it’s not for lack of effort on the part of managers — it’s because identifying who is about to cancel, among hundreds or thousands of members, is a task that goes well beyond what any human can analyze manually. This is where the Marketing Suite’s artificial intelligence makes its strongest impact. The platform continuously monitors member behavior and triggers automations when it detects patterns that have historically preceded cancellations — like a drop in visit frequency, lack of engagement with communications, or absence from favorite classes.
Marketing automation makes this proactive approach scalable. Instead of a manager needing to call every at-risk client, the platform can automatically fire off a sequence of personalized messages — an email with a special offer, an SMS inviting them to try a new class, or a reminder about a benefit the member hasn’t used yet. Each of these communications is built around the individual client’s profile, which significantly increases the chance of engagement. It all happens without manual intervention, on autopilot, while the team focuses on in-person service. 💪
Personalization at scale: the differentiator that changes the game
Talking about personalization in marketing is nothing new — the concept has been around for years. The problem has always been scalability: personalizing a communication for one client is easy, but doing it for hundreds or thousands of people at the same time was virtually impossible without robust technology. The Marketing Suite solves this problem by putting artificial intelligence at the center of the operation, allowing each message to be adapted to each client’s context automatically and continuously. This includes everything from the client’s name in the email subject line to specific references to their favorite class types, their most-visited instructor, or the goals they stated at sign-up.
For fitness and wellness businesses, this capability represents a real step up. Before, communication was generic out of necessity — everyone got the same email, the same offer, the same message. With AI-powered marketing automation, every client gets a unique communication journey, built in real time based on their data. This not only improves the client experience but also boosts marketing ROI, since messages reach the right people, at the right time, with the right content. Less noise, better results.
What actually changes for fitness business owners in practice
In practice, adopting a solution like the Marketing Suite means moving from reactive management — where you only realize you’ve lost a client after they cancel — to predictive, proactive management, where you act before the problem happens. This completely changes the dynamics of the client relationship and lets you build a far more engaged and loyal member base over time. For gyms and studios operating on tight margins, where every cancellation hits cash flow directly, this kind of intelligence can be the difference between growth and stagnation.
Beyond that, consolidating tools into a single platform has a direct impact on team productivity. Instead of switching between different systems to send an email, check SMS metrics, and update the CRM, everything happens in one place. This reduces errors, eliminates duplicate work, and frees up time for the team to focus on more strategic initiatives. For smaller businesses, where the owner often wears multiple hats, that time savings is even more valuable — it means more hours available to be on the gym floor, interacting with clients and taking care of the in-person experience.
A market landscape that rewards those who move now
WellnessLiving is already used by more than 7,500 businesses and 20 million users worldwide, offering scheduling, payments, client management, advanced reporting, and now AI-powered marketing automation — all integrated into a single platform. The company is backed by M-One Capital and CIBC Innovation Banking, which reinforces the financial strength behind the project.
The launch of the Marketing Suite arrives at a time when the fitness and wellness industry is in the middle of a full-blown digital transformation. The pandemic accelerated the adoption of online tools, consumers are more demanding, and competition among gyms, studios, and fitness apps has never been fiercer. In this landscape, those who invest in marketing automation and artificial intelligence now will build a real competitive advantage that’s tough to replicate.
And the most interesting part is that this technology, which until recently was reserved for large corporations with massive budgets and entire marketing departments, is now accessible to businesses of all sizes — including that yoga studio on your street or the beauty salon in your neighborhood. Activating the automations, according to WellnessLiving, takes just a few clicks with no advanced technical knowledge required. The Marketing Suite is now available to the thousands of businesses using the platform around the world. 🧘
