Automation has always been one of the biggest challenges for anyone working in the MSP world.
Bringing project management, CRM, and sales together in one place, without giving up the tools that already work day to day, seemed like something far from reality. Anyone operating as a managed service provider knows just how exhausting it is trying to fit different processes into platforms that don’t talk to each other, creating rework, data loss, and a fragmented experience for both the team and clients.
But that exact pain is what motivated Kevin Damghani, CEO of ITPartners+, to build something new. Damghani didn’t go looking for a ready-made solution on the market. He tested, compared, and got frustrated with what was out there. Tools packed with features nobody uses, rigid pricing, and a user experience that left a lot to be desired. It was from that frustration that Current was born 🚀
An AI-first platform built from the ground up for MSPs, arriving with the promise of unifying projects, customer relationships, and sales automation in a modern, lightweight, and intelligent environment. And the best part? All of this without forcing anyone to ditch the PSA they already use. In Damghani’s own words — he also serves as CEO of Current — the solution is completely different from anything on the market in terms of ease of use and a modern, AI-driven approach. In the sections below, you’ll see how Current works in practice, what artificial intelligence features power the platform, and why it’s already catching the attention of MSPs of all sizes. 👇
The Real Problem Current Was Built to Solve
Anyone who works with an MSP on a daily basis knows the feeling of using five different tools to do what should, in theory, be handled by one. There’s the PSA for tickets and contracts, a separate CRM platform to track sales opportunities, another project management tool to manage deliverables and deadlines, and some reporting system thrown into the mix. The result is a disconnected ecosystem that eats up time, energy, and money without necessarily delivering a clear view of the business.
Damghani experienced this problem firsthand inside his own operation at ITPartners+. While evaluating project management tools for his PSA, he realized that each platform he tested did some things better than the others, but none of them were truly modern or delivered what MSPs actually need from a usability standpoint. There was way too much bloat — unnecessary features that made the tools complicated to operate on a daily basis.
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According to the CEO himself, pricing also became a major point of tension, especially when important features were locked behind paid add-on modules. That fragmented, opaque pricing structure created frustration and ended up being one of the triggers that led him to build his own platform. In his words, it was precisely the outdated pricing from vendors that drove the entire creation of Current.
The decision to build Current from scratch came from a simple principle: if no existing solution truly solves the problem, the alternative is to create one that does. And more than that, to create a platform that puts artificial intelligence at the core of the experience — not as an extra feature buried in a menu, but as the foundation everything was built on. That AI-first approach is what sets Current apart from any other tool that simply slapped a chatbot in the corner of the screen and called it innovation.
How Artificial Intelligence Fits into MSP Operations
The artificial intelligence inside Current isn’t there just to impress during a sales demo. It was integrated functionally across three major pillars of MSP operations: CRM, project management, and commercial workflow automation. Each of these pillars communicates with the others in real time, creating a unified view of the customer that spans from the first sales touchpoint all the way through project delivery and post-sale follow-up.
Current started with a focus on project management before expanding into CRM and sales capabilities. Today, its AI features analyze information scattered across all connected systems to help MSPs identify exactly what needs attention. The platform can evaluate customer sentiment, tickets, emails, renewals, and overall account activity, turning raw data into sales and project insights that actually make a difference.
The White Space Feature and Hidden Opportunities
One of the most interesting highlights is the feature called white space, which according to Damghani has a patent pending. This feature analyzes what an MSP already sells to a given client and cross-references that information with the client’s behavior to find gaps of opportunity. In practice, the AI reads all tickets submitted by users, plus internal emails exchanged between the MSP’s engineers, and categorizes everything intelligently.
The example the CEO gave really paints a clear picture. The tool can identify that a client asked about security awareness training in different ways — through tickets and emails — seven times over a period of time. Then the account manager can drill into the specific tickets and emails that triggered the alert and see the concrete opportunity, including a price estimate. It’s as if the platform were saying: look, this customer keeps asking whether certain emails are phishing, but you don’t even sell them security training. There’s a hot opportunity just waiting to be seized. 🎯
In the CRM module, that same AI logic kicks in for sales pipeline management. It helps the sales team prioritize efforts without having to manually review every deal. This means an account manager can log into the platform in the morning and immediately see where the most urgent attention is needed, without relying on lengthy meetings or endless reports to make decisions.
Automated Business Reviews
Current also uses artificial intelligence to automate business reviews, commonly known as QBRs. The feature pulls information from all connected systems, analyzes the data, and produces a client-facing review that, according to Damghani, was designed to look more like a well-designed magazine than a traditional, stiff MSP report. That attention to design and the reading experience shows how much the platform values the final presentation of information — something that tends to get overlooked by more technically focused solutions.
Integration Without Abandonment: A Promise That Makes Sense
One of the biggest sources of resistance when an MSP considers adopting a new platform is the fear of having to abandon everything that’s already working. Migrating away from a PSA is a painful, expensive process that almost always results in some kind of data loss or loss of operational context. Current understands this and was designed to work as a layer on top of the existing PSA, not to forcefully replace it.
In practice, the platform integrates with more than thirty tools commonly used in the MSP space, including heavy hitters like Halo, ConnectWise, and Autotask, with the promise of more integrations on the way. The core idea is to keep the PSA as the source of truth — the official reference point for all information — while giving MSP employees a much simpler and more pleasant interface to work with.
Automation comes in right at that connection point, building bridges between systems that previously didn’t communicate and making sure information flows consistently between the CRM, project management, and the PSA. The team keeps operating within the environment they already know, but now has an intelligent layer of visibility and control that simply didn’t exist before.
This integration strategy also has a direct impact on platform adoption across the team. One of the biggest problems with new tools is internal resistance, especially when people need to completely change the way they work. By maintaining compatibility with what already exists and adding value incrementally, Current reduces that friction and increases the chances of the tool actually being used day to day — instead of becoming just another forgotten icon on someone’s desktop. 😅
The Launch and Market Reception
Current had its soft launch on September 1st. Since then, about twenty MSPs have jumped on board, and what’s most interesting is the diversity of that group. It ranges from an MSP made up of just three people to organizations with teams of fifty and eighty professionals. That shows Current’s value proposition works for smaller operations as well as more robust companies.
One of the clients already running the platform is Frank Diaz, president of Omzig, a company based in Jupiter, Florida. According to Diaz, Current’s AI-first approach fits perfectly with his company’s push to bring artificial intelligence to small and mid-sized business clients. The integrations with Autotask and Kaseya Quote Manager helped his team move faster on both sales and projects.
Diaz pointed out that Current streamlined sales and project workflows, speeding up quote delivery, improving operational efficiency, and freeing up more of the team’s time to focus on clients instead of administrative tasks. He also praised the company’s approach, saying it operates like a true partner, with leadership that’s accessible, responsive, and genuinely listens to feedback. For him, that builds confidence that the platform will keep evolving alongside the needs of modern MSPs.
What’s Coming Next
Current’s roadmap already points to significant expansions, with new overlay modules planned, including service desk and procurement capabilities. These areas are becoming increasingly relevant as MSPs look for ways to centralize operations and make decisions based on real data rather than subjective gut feelings from the team. The idea is for the platform to evolve alongside market needs, keeping the focus on usability and delivering concrete results for those who rely on it every day.
Damghani himself extends a direct invitation to anyone who wants to check out the solution: just connect your PSA and you’ll feel the power of the tool right away. He even promises that anyone who tests it will have their jaw hit the floor from how impressive the experience is.
What really stands out about this whole story is that Current didn’t come from a big software company trying to break into a new niche. It came from someone who lived the problem, understood the limitations of existing solutions, and decided to build something different. That kind of origin tends to produce products much more aligned with the reality of the people who’ll actually use them, because every design decision, every automation workflow, and every artificial intelligence feature was shaped by a real pain point — not a market research study done from a distance. 🎯
