Creatio to unveil next-gen AI automation and CRM at global event on July 15
Enterprise automation is about to enter a new chapter, and this time the spotlight is on Creatio, a Boston-based software company serving mid-size and large organizations across more than 100 countries.
On July 15, Creatio is hosting its global 10x Release event, and what they have coming promises to shake up how large enterprises approach the use of artificial intelligence in everyday operations. The pitch is neither small nor vague: the goal is to move organizations out of experiment mode and fully into real-world production, with AI running at scale inside the processes that already exist and that teams already know well. This represents a major turning point, because for years the conversation around AI was stuck in isolated pilots, niche projects, and demos that rarely made it to the actual corporate floor.
The announcement comes at a time when many companies are still searching for practical ways to integrate artificial intelligence into day-to-day business processes, rather than relying on standalone AI tools that are disconnected from core operations.
The event will feature updates across three areas that work really well together when it comes to transforming how teams operate:
- CRM with smarter layers of service and customer relationship management
- No-code development tools to speed up application creation
- AI agents ready to operate across multiple channels and departments simultaneously
All of this lives inside a platform designed to connect people and technology, without one needing to replace the other. If you follow the productivity movement driven by AI in the enterprise space, this event is worth keeping on your radar. 👀
The vision behind the event: continuous collaboration between humans and AI agents
One of the most important aspects of Creatio’s strategy is how the company frames the relationship between people and artificial intelligence. Rather than treating AI as a standalone productivity tool, the company is building its platform around the idea of continuous collaboration between employees and AI agents within a unified operational environment. This means AI doesn’t show up as a separate resource that teams need to learn how to use alongside their existing work. Instead, it functions as an integrated component that fits into existing workflows and amplifies what each person already does best.
Burley Kawasaki, Senior Vice President at Creatio Industries, captured this perspective well when he stated that organizations are entering a new era where growth is no longer limited solely by headcount. According to him, the future belongs to companies that can combine human creativity, expertise, and decision-making with the scale and speed of AI agents. This statement reflects a mindset shift that has been gaining traction across the industry: the idea that the real potential of artificial intelligence isn’t about replacing people, but about amplifying what they can deliver.
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This philosophy translates directly into the products being unveiled at the 10x Release. The platform wasn’t designed to operate in a technological vacuum. It was built to be the environment where human teams and digital agents work side by side, each contributing what they do best to drive business outcomes.
What changes when CRM and AI actually work together
For a long time, CRM was viewed as a record-keeping tool, a place where sales and support teams dumped information after interactions had already happened. The problem is that this reactive model eats up time, creates rework, and lets opportunities slip through the cracks. When artificial intelligence enters this equation in an integrated way, CRM stops being a passive repository and starts functioning as a system that anticipates, suggests, and executes actions based on customer history and behavior in real time. That completely changes the dynamics for sales and relationship teams.
Creatio has been investing in this combination for a few years now, but the 10x Release appears to mark a significant leap in that journey. The idea is that AI layers within CRM will be sophisticated enough to identify behavioral patterns, score leads with greater accuracy, prioritize critical support cases, and even draft personalized communications for each customer without requiring a human to step in at every stage. This doesn’t mean people are taken out of the loop. Quite the opposite. It means they stay focused on the decisions that truly require human judgment while AI handles the repetitive, operational steps that currently eat up precious hours of the day.
Product updates will also include AI-enhanced features across Creatio’s sales, marketing, and customer service platforms. A notable highlight is the new omnichannel capabilities that allow AI agents to operate seamlessly across chat, voice, messaging, and web-based interactions. This means a customer can start a conversation on one channel, switch to another, and continue receiving support with the same level of context and personalization, without that frustrating experience of having to repeat everything from the beginning.
And when that level of automation starts working end-to-end inside CRM, productivity gains become visible in concrete metrics: less time spent on manual tasks, more consistency in customer interactions, shorter sales cycles, and conversion rates that start reflecting the true potential of the team. This is the kind of outcome that turns AI from a market trend into a business strategy with measurable returns, and it’s exactly what Creatio is promising to demonstrate at the July event. 🚀
Creatio AI Studio: the command center for AI agents
One of the stars of the event will be the latest version of Creatio AI Studio, a platform designed to help organizations build, deploy, govern, and optimize AI agents across their operations. AI Studio functions as a kind of command center where companies can manage the entire lifecycle of their intelligent agents, from creation to performance monitoring in production.
Beyond AI Studio, the company will also introduce new AI-assisted coding capabilities that promise to shorten application development cycles and accelerate workflow automation projects. This combination of code and no-code tools creates a flexible ecosystem that serves both experienced developers and business professionals who need to build solutions without relying on technical teams.
Another important element is the inclusion of enterprise governance and monitoring tools in the launch package. For large organizations, managing AI deployments at scale is a significant challenge that goes well beyond the technology itself. It involves compliance, security, quality control, and visibility into what agents are doing and how they’re performing. Creatio’s new governance tools were specifically designed to address these concerns and give IT and operations leaders the confidence they need to expand AI usage without losing control.
No-code development as a digital transformation accelerator
One of the most interesting aspects of the 10x Release is the emphasis on no-code development tools, and it makes perfect sense when you understand the problem they solve. Companies of all sizes need to build or adapt applications frequently, but the IT development queue tends to be long, resources are limited, and delivery timelines rarely keep pace with what the business demands. No-code development is a direct answer to that bottleneck, allowing business professionals without technical backgrounds to create workflows, applications, and automated processes on their own, using visual, intuitive interfaces that eliminate the need to write a single line of code.
What Creatio is bringing to the table goes beyond a simple visual builder. The idea is that no-code development tools are deeply integrated with the platform’s artificial intelligence capabilities, so users can build AI agents, set up complex automations, and connect different systems without needing a dedicated engineering team for every project. This democratizes access to innovation within organizations and puts the power of transformation directly in the hands of operations, marketing, sales, and support teams, something that was previously concentrated exclusively in IT departments or specialized consulting firms.
The impact on organizational productivity is hard to overstate. When teams can build and tweak their own automation tools with agility, the cycle between identifying a problem and deploying a solution drops dramatically. Instead of waiting weeks or months for a request to land on the IT roadmap, an operations team can build and publish a new automated workflow in a matter of hours. This creates a culture of continuous improvement that fuels productivity in a sustainable way, because the people living the processes every day gain real autonomy to optimize them. 💡
AI agents operating at real scale
Perhaps the most anticipated element of the 10x Release is the unveiling of artificial intelligence agents ready to operate autonomously across multiple channels and departments at the same time. Talking about AI agents has become almost a cliche in recent months, but there’s a huge difference between an agent that answers simple questions in a chat and an agent that can navigate across different systems, make decisions based on contextual data, execute concrete actions, and escalate to a human only when the situation truly calls for it. Creatio is positioning its offering in that second category, and that represents a significant leap compared to what most companies have tested so far.
These agents are designed to run on top of the CRM and automation infrastructure already in the platform, which means they don’t arrive as an isolated layer that needs to be integrated from scratch. They know the customer history, understand the operational context, and can act in a way that’s consistent with the business rules the organization has already configured. In practice, this means an agent can qualify a lead, schedule a meeting, send a personalized follow-up, and update the CRM automatically, all within the same workflow, without human intervention at each step and without losing the consistency that customers expect from their interactions with the brand.
Scale is the factor that sets this approach apart from everything that came before. A human support team has clear physical limitations. A well-configured AI agent can handle dozens of conversations simultaneously, process data volumes that no analyst could keep up with manually, and maintain a consistent quality standard regardless of the time of day or the volume of demand. When you combine that with no-code development tools that make it easy to adjust and evolve these agents quickly, the result is an automation capability that used to be restricted to companies with robust engineering teams and big budgets, but is now becoming accessible to organizations of varying sizes and industries. 🤖
The Unlimited Enterprise strategy and what it means in practice
The 10x Release launch connects directly to a strategy Creatio recently introduced called Unlimited Enterprise. This model removes traditional limits on users, AI agents, workflows, and applications within the platform. In practical terms, this means an organization can expand its automation initiatives across multiple departments and business functions without running into licensing restrictions that have historically acted as a brake on more ambitious projects.
This is a strategically significant move because, on most enterprise platforms, costs grow linearly as the number of users, agents, or automated processes increases. By removing those barriers, Creatio is essentially encouraging organizations to think big from the start, rather than restricting automation to a pilot department and then facing the headache of expanding to the rest of the company once results start showing up.
The company says its platform already automates tens of millions of workflows daily across sales, marketing, customer service, and industry-specific operations. With the Unlimited Enterprise strategy, the expectation is that this volume will grow significantly as more organizations begin adopting automation across the board in their operations.
When and how to follow the event
The Creatio 10x Release event will be held virtually on July 15 at 10 a.m. Eastern Time. The digital format allows professionals from anywhere in the world to tune into the presentations and get a first look at the updates the company is bringing to the CRM, automation, and artificial intelligence market.
For those working in sales operations, marketing, customer service, or leading digital transformation initiatives at mid-size and large organizations, the event could deliver valuable insights on how the convergence of CRM, artificial intelligence, automation, and no-code development is redefining what productivity means in the modern enterprise. The landscape is shifting fast, and companies that position themselves early at this intersection tend to gain competitive advantages that are tough to replicate later. 🎯
