Automation has always been one of those topics that felt out of reach for anyone without a solid technical team behind them.
But something changed.
At Rewst FLOW 2026, held in Nashville, the company announced a platform update that promises to flip that switch for good, especially for MSPs and small and medium-sized businesses.
The big news revolves around agentic AI capabilities, where users simply describe what they want to automate, and the artificial intelligence builds the workflow automatically.
Sounds simple.
And that is exactly the point.
Rewst has a clear mission: make automation accessible to people who do not have years of technical training under their belt, opening a real path for businesses of all sizes to scale operations without having to scale entire teams.
In the sections ahead, you will see what actually changes in practice, how MSPs are already gearing up for this shift, and what the people in the trenches have to say about all of it. 🚀
What Rewst is bringing to the table
Rewst is not exactly a newcomer in the automation space for MSPs, but what was unveiled at FLOW 2026 represents a major leap from what the platform offered before. The real game-changer lies in how artificial intelligence now takes on the heavy lifting of building automation workflows. The new version centers around a tool called AI Agent, which lets users describe the process they want to automate. From there, the agent automatically assembles a workflow that can be viewed, edited, and approved by the user before it goes live.
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According to Aharon Chernin, founder and CEO of Rewst, these capabilities make useful and complete automation processes far more accessible to people without deep programming skills or specialized technical training. This is not just an interface improvement — it is a full paradigm shift in how smaller companies can approach digitizing their internal processes.
The next version of the platform will be available for expanded testing with additional MSP partners starting in early July, with a general release planned for later this year. The agentic AI concept that Rewst has adopted goes beyond simple automatic suggestions. Here, the artificial intelligence acts as an agent that interprets the user intent, identifies the systems involved, and assembles a logical sequence of actions to execute that task. It is like having an automation architect available around the clock without paying for a dedicated specialist. For MSPs serving dozens or hundreds of clients simultaneously, this capability translates into time and resource savings that go straight to the bottom line.
The context behind this update also deserves attention: the volume of tasks handled by MSPs has surged significantly, growing as much as 2.4 times according to data presented by the company itself. In other words, the demand for intelligent automation is not a nice-to-have — it is a direct response to real pressure the market is facing right now.
Why SMBs and MSPs are at the center of this transformation
When we talk about SMBs, we are talking about a segment that has historically been left out of the big waves of enterprise automation — not because of a lack of interest, but because of a lack of access. The tools available on the market have always required hefty investments, dedicated technical teams, and long implementation cycles. Most small and medium-sized businesses simply do not have that luxury. What Rewst is doing now is precisely eliminating those barriers to entry, putting technology into the hands of these businesses that was previously reserved for large corporations with entire IT departments.
For MSPs, this shift has an even more direct and strategic impact. Managed service providers are, by definition, responsible for maintaining the technology operations of multiple clients at the same time. The more repetitive processes that can be automated, the more efficient the operation becomes — and the greater the profit margin per client served.
One important point raised during the event is worth highlighting: there is a common fear that automation means job cuts. Chris Harp, director of operations and partner at Matson and Isom Technology Consulting, based in Chico, California, addressed this head-on.
One of the challenges we are finding in the industry right now is that automation has this perception of reducing headcount. So immediately when someone thinks of AI and automation, they think it is going to take their job. You are swimming upstream to explain that it is completely the opposite of that — it is capacity building. We have always looked at AI and automation as something that can elevate, not eliminate positions.
This vision of augmentation instead of replacement is what changes the conversation. An MSP that previously needed to hire another technician to keep up with growing client demand can now, with the right automation, serve more clients with the same team — without letting anyone go. This frees up human potential for functions that truly make a difference in business growth. 💡
How MSPs are preparing for the launch
While partner testing continues, Matson and Isom is already working on a go-to-market strategy to bring Rewst new capabilities to their SMB clients by October, according to Harp. He explains that one of the company differentiators is how the integration with clients takes place.
The focus is on alignment and operating at the business level — truly understanding what each client does and where technology can help. Rewst and its new AI agent capabilities will be at the core of the company go-to-market strategy and business plan for 2027.
Harp shared a reflection that sums up the challenge of selling automation to small businesses pretty well.
For most clients, they do not know what they do not know. If you have spent ten years doing the same thing over and over, working in the same spreadsheet, and four different people touch it in a single day, they never even consider that it could be automated.
That is exactly where companies like Matson and Isom can start conversations with clients about the benefits of automation — like freeing up more time for other important tasks throughout the day. For Harp, all of this fits into the mission of helping clients become more successful through effective use of technology.
Alex Williams, a senior consultant who works alongside Harp at the same firm, tested the AI Agent capabilities and highlighted the ability to integrate with the various applications that clients use, including QuickBooks. This gives clients broad flexibility to automate processes across other applications.
You can securely interact through the API and set up guardrails so the client can work in QuickBooks without that fear of, oops, I just deleted something. It is on another level when you can literally say: hey, can you pull a report from last quarter.
Williams is confident the feature will have a big impact, pointing to those guardrails as one of the main security highlights of the new version.
The perspective of an MSP-focused consultant
Martin Perkins, founder of the consulting firm Tech Cartographer, based in Wabash, Indiana, agrees that the Rewst updates will benefit his MSP clients. In his view, the update removes a significant barrier to entry and allows many providers to mature in their automation journeys.
Automation is a core component that many MSPs need to mature in. Rewst is a big player in this space and does a really good job at what it sets out to do.
Perkins also points out an additional benefit that makes all the difference for smaller operations. According to him, the new AI agent feature removes the burden of needing an entire team dedicated to automation, allowing much smaller operations to use Rewst effectively and actually start extracting real value from the partnership.
Ideas on how MSPs will use the new version
Another event attendee, Devin Depuy, systems and operations engineer at Summit IT Solutions, an MSP based in Akron, Ohio, shared that he came to the event to learn how other providers are integrating and using Rewst services. For him, it is a conference more geared toward the technical side, specifically for engineers — the place where the people who actually make things happen get together.
His company focuses on SMBs, with clients that include medical practices, insurance brokerages, manufacturing firms, and much more. Because they deal with such a wide variety of technologies, Depuy has a particular interest in exploring the Automation-as-a-Service model, giving clients themselves the ability to run automations independently.
What to expect going forward
The trajectory of Rewst points to a movement that goes beyond simple product updates. What is being built is an ecosystem where automation and artificial intelligence work together in an increasingly integrated way. For the MSP market as a whole, this kind of evolution signals that the competitive edge among providers will be increasingly tied to the quality of automation they can deliver — and less about the simple technical ability to keep systems running.
Those who know how to use tools like Rewst strategically will be able to offer a more consistent, more scalable service with better margins than those still relying on manual processes for everything. This is not a future trend — it is a reality that is already taking shape right now, with events like FLOW 2026 setting the pace for this change.
And for the SMBs still at the beginning of this journey, the message is straightforward: access to quality automation has never been as direct as it is right now. With MSPs equipped with platforms like Rewst and artificial intelligence lowering the technical barriers to entry, scaling operations without scaling costs has gone from a distant dream to a concrete option on the table for any business looking to grow the smart way. 🚀
