Who is Cody Getchell and why Thinkrr.ai bet on him
Cody Getchell isn’t exactly a new name in the digital marketing world. Before stepping into the role of CMO and co-owner at Thinkrr.ai, he had already built a solid track record as an entrepreneur, digital growth specialist, and a recognized authority in Voice AI applications for businesses. Among his previous ventures, the founding of G$D Agency Accelerator — short for Get Shit Done — stands out. It was a program designed for agency owners who wanted to learn strategies for high-value client acquisition, automation, and scalable growth. That hands-on experience, built right on the front lines of the market, is what makes this hire so relevant for where the company stands right now.
The timing of this move speaks volumes. Getchell’s arrival comes precisely when the Canadian company, headquartered in White Rock, British Columbia, is hitting one of its hottest operational streaks. There are over a thousand active businesses on the platform, a volume that has already surpassed 2.5 million processed conversations, and an uptime of 99.9%. On top of that, Thinkrr.ai has been sustaining growth above 30% month over month in active accounts. Bringing someone with this profile to lead the commercial and brand efforts signals that the company wants to push the pace of expansion even further and solidify its position as a reference in accessible Voice AI for small and medium-sized businesses.
Getchell’s role goes well beyond simply coordinating campaigns. In an official statement, he said that Voice AI is not just a tool — it is a game changer in how businesses connect, convert, and scale. His priority, according to him, is to build a product narrative that directly ties the value of voice automation to measurable results for the end customer. That means less generic talk about artificial intelligence and more practical demonstrations of how a voice agent can, for example, automatically qualify leads, schedule meetings, or answer frequently asked questions without any human intervention. This performance-driven approach is what sets his strategy apart from much of what you see in the market, where plenty of companies still sell the technology on hype rather than on the real impact it has on everyday operations.
Another important point is that Cody Getchell joining as co-owner — not just as a hired executive — shows a level of commitment that tends to build confidence among both investors and business partners. When someone puts their own name and capital on the line, strategic decisions tend to be bolder and at the same time more responsible. For Thinkrr.ai, this could mean the difference between being just another intelligent communication platform and actually becoming the market standard it aspires to be.
Appearance at the 2026 Kicking SaaS Summit in Costa Rica
To kick off this new chapter, Cody Getchell attended the 2026 Kicking SaaS Summit, held in Costa Rica. The event is considered one of the premier global gatherings for leaders in SaaS, artificial intelligence, and marketing. During the conference, Getchell shared insights on scalable Voice AI solutions and automation strategies for businesses, reinforcing the message that voice technology is ready to move beyond niche applications and become part of everyday operations for companies of all sizes.
Being present at an event of this caliber is more than just symbolic. Conferences like the Kicking SaaS Summit work as catalysts for strategic partnerships, new customer acquisition, and product validation with a highly qualified audience. For a company growing at Thinkrr.ai’s pace, this kind of exposure has the potential to open doors in markets that might otherwise take months to reach through traditional digital campaigns alone. It is the kind of play that combines brand visibility with real business opportunity generation — something that aligns perfectly with someone who already founded an accelerator program focused on tangible results.
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What Thinkrr.ai actually does and how Voice AI works
Thinkrr.ai’s value proposition is relatively straightforward, even for non-technical folks: the platform lets any business create Voice AI agents capable of handling phone conversations naturally, to the point where the person on the other end doesn’t realize they’re talking to a machine. These agents can be configured for different scenarios — from customer service and post-sale support to active prospecting and appointment scheduling. The company positions itself as the Shopify of Voice AI, and the comparison is spot on: just like the e-commerce platform democratized online store creation, Thinkrr.ai aims to do the same with automated voice solutions, eliminating the need for large technical teams or massive infrastructure investments.
In practice, the system relies on layers of natural language processing that interpret what the caller is saying, identify the intent behind their words, and generate contextually relevant responses in real time. This goes way beyond traditional IVR menus — you know, those systems where you have to press 1 for billing and 2 for support. The automation offered by the platform is truly conversational, meaning the agent can handle variations in tone, unexpected questions, and even topic changes during the same call.
Tools worth highlighting
Two specific Thinkrr.ai products stand out in this space. The first is the web widget, a tool that can be embedded directly into websites to offer smarter voice interactions with visitors. Instead of relying solely on text-based chatbots, businesses can give users the option to have a voice conversation right on the page, which tends to boost engagement and conversion rates.
The second is the Voice AI Co-Pilot, arguably the most impressive feature on the platform. It allows any business to set up a complete virtual voice employee from just a five-minute conversation. During that brief chat, the system absorbs essential information about the company — products, services, policies, communication tone — and uses that data to create a personalized Voice AI agent that can answer virtually any question about the business. For small businesses that don’t have the resources to hire full customer service teams, this feature can be a total game changer.
For companies that receive hundreds or thousands of calls a day, the operational impact is massive: reduced hold times, 24/7 availability, and an experience that keeps customers engaged instead of frustrated. According to data released by the company, clients have already reported lead qualification pipelines exceeding $100,000 and revenue recovery from missed calls surpassing $150,000.
The leadership team behind the operation
It’s worth mentioning that Cody Getchell isn’t going at this alone. Thinkrr.ai has a leadership team that complements his marketing and growth skills nicely. CEO Mohan Gulati drives the overall strategic vision of the company. CTO Reza Tayefi oversees the engineering and technical evolution of the platform. And CRO Rahul Alim leads the revenue front, making sure conversion numbers keep pace with the company’s growth trajectory.
This combination of profiles — business vision, product engineering, revenue, and now data-driven marketing — is the kind of composition that investors and market analysts typically see as a sign of organizational maturity. When every pillar of the operation has a dedicated and experienced leader, the chances of scaling sustainably go up considerably. And in the artificial intelligence startup world, where speed of execution is everything, having that balance makes a huge difference.
The numbers backing the growth thesis
It’s worth taking a closer look at the data Thinkrr.ai is putting forward, because the numbers tell a compelling story about where the Voice AI market stands right now.
- Over 1,000 active businesses using the platform
- 2.5 million conversations already processed
- 99.9% uptime, indicating robust infrastructure
- Month-over-month growth above 30% in active accounts
- Lead qualification pipelines exceeding $100,000
- Revenue recovery from missed calls surpassing $150,000
Month-over-month growth above 30% is not something that holds up for long if the product doesn’t deliver on its promises. The 2.5 million accumulated conversations create a virtuous cycle: the more interactions the platform processes, the more data it collects to refine its intelligent communication models, which in turn improves response quality and attracts new customers. This network effect is one of the reasons investors tend to pay attention to Voice AI companies that have already reached operational scale, because the barrier to entry for competitors gets higher and higher as the data pool grows.
Why this move matters for the digital marketing landscape
The combination of Voice AI and digital marketing strategies is creating a whole new playing field that very few companies have explored in depth so far. Traditionally, digital marketing has focused on visual and text-based channels — social media ads, email marketing, SEO, landing pages, and so on. Voice was always pushed to the sidelines, associated with expensive call centers and lousy experiences. What platforms like Thinkrr.ai are doing is repositioning the voice channel as a conversion tool every bit as powerful as any digital funnel, but with an edge: voice interactions have significantly higher engagement rates than text, simply because they mimic the most natural form of human communication.
For marketing professionals and business owners, this opens up some very concrete possibilities. Imagine running an ad campaign on Google or Meta, capturing a lead, and instead of sending an automated email that will probably end up in the promotions tab, triggering a Voice AI agent that calls the potential customer within seconds, qualifies their interest, and books a demo with a human sales rep. This kind of hybrid workflow — blending smart automation with a human touch at the right moments — is exactly what Cody Getchell has been championing as the future of customer acquisition.
The role of simplicity and reliability in adoption
One aspect that often gets overlooked in discussions about artificial intelligence is that mass adoption depends less on technological sophistication and more on ease of use. The fact that Thinkrr.ai lets a business set up a complete voice agent in just five minutes is a clear example of that philosophy. Getchell emphasized in his statement that the company’s focus is on simplicity, reliability, and real results. That trio of priorities might sound obvious, but in practice it is surprisingly rare in the AI tools ecosystem, where many products are powerful on paper but way too complicated for the average user to implement without specialized technical support.
Reliability also deserves a spotlight. The 99.9% uptime might sound like just another number, but for businesses that rely on phone-based customer service as their primary sales channel, every minute of downtime can mean thousands of dollars in lost revenue. Maintaining that stability while processing millions of simultaneous conversations requires serious infrastructure engineering, and that is where CTO Reza Tayefi‘s work becomes essential in supporting the growth that Getchell’s marketing team will be driving.
The U.S. market and Voice AI opportunities
The U.S. market deserves attention in this conversation too. The country is already one of the largest markets for digital communication tools and has a strong culture of phone-based business interactions, which makes it especially fertile ground for intelligent communication solutions built on Voice AI. Businesses that manage to integrate these tools into their digital marketing operations will likely get ahead of the competition in terms of response speed, customer service personalization, and cost efficiency.
Recent research indicates that the global AI-based voice assistant segment is expected to surpass $30 billion in the coming years, driven mainly by adoption among small and medium-sized businesses. In markets where customer service costs are a major expense and the demand for fast, responsive support only keeps growing, the value proposition of platforms like Thinkrr.ai becomes even more attractive.
Getchell’s entry into Thinkrr.ai and the platform’s accelerated growth are a clear signal that this technology is moving past the experimental phase and into the mainstream. And anyone who closely follows the advancement of artificial intelligence knows that when that happens, the windows of opportunity tend to close fast 🚀
What to expect from Thinkrr.ai going forward
With the leadership team now fully assembled and a customer base that keeps growing, the next few months should be decisive for Thinkrr.ai. The combination of Cody Getchell leading marketing, creative storytelling, and data-driven campaigns creates the conditions for the company to accelerate its penetration into new markets and verticals. Sectors like healthcare, real estate, financial services, and retail are natural candidates for massive adoption of Voice AI agents, and each one of them represents a universe of thousands of businesses that still rely on manual processes for customer service and lead qualification.
The voice automation market is at an inflection point. The technology has matured, costs have dropped, and the end-user experience has improved dramatically over the past two years. Businesses that recognize this moment and adopt Voice AI solutions now will reap the benefits of positioning themselves early in a trend that has all the makings of becoming a market standard. And with names like Getchell, Gulati, Tayefi, and Alim steering the ship, Thinkrr.ai looks well positioned to be one of the leading players in this transformation.
